Gone are the days when brick and mortar stores used to rule the world of retail. Now, Ecommerce is slowly emerging as the new big thing. When you think of Ecommerce, you might think of small online stores. However, even within Ecommerce, there are various distinctions. You can either choose to build a platform that uses a single channel or one that indulges in multichannel selling.

These days, businesses are moving towards multichannel Ecommerce selling. If you are thinking of doing the same, here are a few things about Ecommerce platform you should know.

What is multichannel Ecommerce selling?

As the name suggests, multichannel ecommerce selling is when you put your products up for sale on an array of platforms. This can include Ecommerce, marketplace as well as offline. For instance, if you have a brick and mortar store and you also decide to add an online store to the mix, you now have a multichannel business. On the other hand, selling through various online platforms (like Facebook and Shopify) also comes under multichannel selling. The crux of these businesses is that your product is available on multiple channels thereby increasing your reach. Therefore, such companies require different strategies and platforms to function.

Multichannel Ecommerce platforms

There are two types of Ecommerce platforms you can choose from. This includes hosted and self-hosting platforms. When conducting a multichannel Ecommerce platform comparison, weigh in your options based on features, needs, and requirements.

In a hosted Ecommerce platform, you follow a subscription service model whereby you pay another company to take care of the technical aspects of your store while you only worry about the business side of things. Shopify is considered to be the best hosted Ecommerce platform out there. The platform can easily be integrated with other selling channels like Facebook. Moreover, there are various design templates offered by the platform for businesses to choose from.

On the other end of the spectrum are self-hosted Ecommerce platforms. Here, you need to manage it all. Whether it be coding your website or managing the business, you do it all by yourself. Here, Magento manages to be well-known for its quality services. The software is known for allowing businesses to customize their website as per their desire.


Which type of multichannel Ecommerce platform is best for you depends on whether you wish for convenience or autonomy. Analyze your needs and pick accordingly.

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