Multichannel Ecommerce businesses are much more likely to succeed than single channel solutions. Why so? Well, the former allows you to access a broader range of customers than the latter. Such businesses have the power to reach the masses via their different selling channels.
The success of your multichannel Ecommerce business depends on the quality of the platform you choose. This is why a lot of people stress on the importance of conducting a multichannel Ecommerce platform comparison and then select the option that best suits your needs.
When conducting such a comparison to find out the best multichannel Ecommerce platform for you, here are some of the features you need to look for.
A lot of sales channel
The whole point of opting for a multichannel business is to reach more customers. This is why selecting a platform which has a broad portfolio of sales channels should be your priority. The more the channels, the easier it would be to access customers. Some of the best options include Shopify, Amazon, and eBay.
Quality customer support
Regardless of what type of business you have, customer support matters. However, in the case of multichannel Ecommerce businesses, a quality customer support is even more crucial. Why? For starters, multichannel Ecommerce platforms are prone to errors. After all, managing various selling channels on a platform can never be easy. At such a time, having a quality customer support that caters to the problems of the customers 24/7 is key to ensuring long-lasting customer relationships. The platform you choose can help you maintain this relationship with quality customer support features (like bots, feedback systems).
Effective data management
You will be receiving a lot of customer information from various channels of your business. The best platform is one which allows you to manage all the data effectively. For instance, let’s say you want to contact your customers to send them coupons. A platform with a robust data management system will make this task a piece of cake.
When it comes to finding the best platform, you must ensure that it has the feature to sync your inventory. You need a system where selling the product on one channel will lead to the product being out of stock from the other as well. This makes sure that you don’t oversell.
Look for these features in your Ecommerce platform. Select wisely.
Be pro-active and listen to your clients’ feedback – answering a customer’s question on social media can increase their likeliness to purchase by 49%! 👆
— ReferralCandy (@ReferralCandy) 15 de enero de 2019