Revealed: Best Multichannel E-Commerce Platforms
Do you have an enterprise business and your goal is to increase sales? If yes, you need to consider running multichannele-commerce. This business is essential because you will have a chance to interact with your customers in various ways. You can easily reach them on your physical and online store, social media, marketplaces as well as comparison shopping engines. With this, you will target a massive number of customers and increase sales.
However, most retailers are encountering challenges of running this business because they don’t have an idea of what it entails. Multichannel is the process of selling products using more than one sales channel. A multichannel e-commerce platform can help you to achieve this. Nevertheless, not all platforms will lead to success. Here are among the best:
Magento cares for the enterprise level business. It is highly customizable and offers a wide range of features for multi-channel retailing. Magento has an extension that can integrate easily with Amazon, eBay, and Etsy. These marketplaces are large and have a massive number of customers. Thus, using them to sell your products can be of great benefit. You will get potential buyers quickly. The good thing about Magento is the scalability feature. It will enhance the growth of your business. With this, your business will grow at a higher level. However, the Magento is not perfect for the small retailers. It comes with high pricing which some retailers cannot afford.
Another best multi-channel e-commerce platform is the BigCommerce. It comes with a user-friendly interface to allow everyone including the newbies to design a professional online store. This platform is great because it will help you increase sales without much effort. It integrates with Amazon and eBay to allow you to sell products quickly. Also, it comes with the SEO feature to enhance the ranking of your site on search engines.
Shopify is becoming a leading multichannel e-commerce platform. It can work well for both small and enterprise businesses. It comes with cheap pricing that every retailer can afford. Also, it is easy to use to allow the newbies to create a professional store that will enhance the customers’ experience. The good thing about Shopify is the responsiveness feature. It will allow you to sell across various sales channels effectively. Shopify comes with over 100 responsive themes to help you achieve this. They will enable the customers to view your site using a mobile device of their choice. Also, Shopify has free mobile Apps. They will allow you to manage your business from anyplace.
WooCommerce is an open source multi-channel e-commerce platform that will offer you the freedom to customize your site. With this, you will come up with a unique store that can drive traffic. Also, this platform will enhance the functionality of your site. You can add features that can easily help you to sell across various channels. You can easily integrate with Amazon, eBay, Facebook, and Google shopping. Also, you can add features that will enhance the customers’ experience.
Another open source platform is the PrestaShop. Although it requires a lot of coding, you can get help anytime you need. It has free customer support to help you achieve this. The good thing about this multi-channel e-commerce platform is that you will easily transfer your products to Amazon. Also, you will customize prices, images, and stock level. Also, PrestaShop comes with a Google Shopping module. With this, you can effectively list your products on Google Shopping which has millions of customers.
Multi-channel e-commerce is a business you need to a priority if your goal is to increase sales. All you need is to select the best multi-channel e-commerce platform. With this, you will sell without challenges.